Google Ignores Fathers, Enslaves Mothers

I shouldn’t be surprised to find that there’s a forum to discuss Google and its competitors, and today discovered Search Engine Roundtable. One of its members here discusses the following Google quirk, initially reported in a Google forum:

I just typed in “slavery and fatherhood” in Google, looking for a book of that name. On the page it says, “did you mean slavery and motherhood?” When I put in “slavery and motherhood” it doesn’t ask “did you mean slavery and fatherhood.”. Why is that?

It’s true. I tried it myself:The robots are politically correct.

The fellow who posted this is (correctly) debunking the idea that there’s some lefty anti-male bias afoot at Google. Which is a silly idea to begin with; Google’s algorithms make such suggestions based largely on the frequency of other people’s searches, and on the volume of links. (I got 685,000 results for the “…and motherhood” version, 194,000 for “…and fatherhood.”) But I like this notion that  shadowy Googlians could be silently proffering politically correct search results. Say you’re searching for the Washington Times: Google could gently suggest “Did you mean New York Times?” Or for the best price on a Mrs. Potato Head: “Did you mean Ms. Potato Head?” Glenn Beck enthusiasts could be coaxed into buying OdelayMike Huckabee fans, may we interest you in a David O. Russell film?

As for people looking up Oral Roberts University. “Did you mean…” Well, sure, now that you mention it–thanks for offering!

Published by Christopher

Christopher Bonanos is a senior editor at New York magazine, where he works on arts and urban-affairs coverage (and a few other things). He and his wife live smack in the middle of midtown Manhattan, where their son was born in March 2009. Both parents are very happy, and very tired.

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1 Comment

  1. I have a total boner for what Google algorithms can tell us about, well, ourselves. Everyone is always saying Dr. Google just serves to terrify us more, but the multitude of YahooAnswers! hits that come back let us know just how rashy and incontinent everyone else is give us a sense of rashy, incontinent community! And despite your posse’s intrepid coverage of “Bad Dads,” y’all can take heart: if googling is a form of accusation, parenting-blame falls squarely on us mothers’ shoulders:

    http://www.salon.com/life/broadsheet/feature/2009/10/23/google_fail/index.html

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