June Is Mancation Month! (Wait, Really?)

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Our friend Brian over at RebelDad.com is always complaining—entertainingly, of course!—about the way ads and press releases tend to exclude dads from parenting entirely. Well, I just received a dad-oriented press release (sent to my “real” job, not this one) and I’m not sure it’s an improvement:

June is Dad’s month. Even if he’s not a Dad, June travel stories like to focus on mancations. Wine is fine most of the time, but a B&B where the beer is near is one that will attract guys this Father’s Day. So many myths surround a B&B stay, but add beer into the picture and the men will be the ones booking the vacations versus the women who typically do.

From Bavaria to Brattleboro, B&Bs are stirring the hops in hopes of attracting Dads and the Moms who like to travel with them. Read on for a nice list of Beer Loving Mancations from BedandBreakfast.com if you want all the details, or simply go to www.BedandBreakfast.com and click on the beer steins on the home page for the complete list!

“Mancations”? Really? I mean, it’s nice that marketers are trying to appeal to us dads (and, apparently, the moms who like to travel with us), but getting stereotyped as a beer-swilling mancationer isn’t exactly my idea of a step forward.

Well, that’s how I would feel were it not for the beer. Because I like beer. I even like to drink it. Because I am a man. And when I go on vacation, I want to drink beer. Because I am a man.

Published by Matt

Matt Gross writes about travel and food for the New York Times, Saveur, Gourmet, and Afar, where he is a Contributing Writer. When he’s not on the road, he’s with his wife, Jean, and daughter, Sasha, in Boerum Hill, Brooklyn.

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