Poop Psychology – DADWAGON

In recent weeks, we’ve run a few items about the cutting edge fashion revolution in diapers. We’ve also discussed how diaper companies are only now beginning to recognize that men actually change diapers from time to time.

Frankly, I always just thought diaper marketing was about moving units (zing!). But apparently not. Here’s an ad from Luvs, which isn’t really even about diapers at all, but about how to tell your family–in this case, the father–that a new baby is on the way. Enjoy.

Published by Theodore

Theodore Ross is an editor of Harper’s Magazine. His writing has appeared in Harper’s, Saveur, Tin House, the Mississippi Review, and (of course), the Vietnam News. He grew up in New York City by way of Gulfport, MS, and as a teen played the evil Nazi, Toht, in Raiders of the Lost Ark: The Adaptation. He lives with his son, J.P. in Brooklyn, and is currently working on a book about Crypto-Jews. View more posts

Published by Theodore

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